In conversation with Suunil Dabral, Country Head, SSI SCHAEFER INDIA

This sector is all set for a growth and all for good only. Ecommerce, retail & wholesale, pharmaceuticals, manufacturing and 3PL sector have displayed impressive trends in the warehousing and intralogistics. These sectors have impressive plans with more deployment of technologies, and this makes India a favorable market for business..

What are your best-known solutions/products/services?

Our best-known solutions in India are pallet racking, multi-tier shelving in static storage, and in dynamic storage, our mobile pallet racking, SOS (Pallet shuttle racking) are best known. In automation, our shuttle AS/RS and conveying and picking solutions are popular.

Which industry sectors are your customers in, and which ones are growing fastest?

We have customers in almost all industries, however 3PL and cold chain industry is expanding fast along-with manufacturing industry.

What are your most recent product innovations?

SSI’s pouch sorter systems are a unique solution and on the racking side AGV solutions integrated with racking systems make them special solutions.

What are the major trends and developments affecting your category and your customers, and how are you responding?

The major latest trends are towards AMRs & AGVs or we can say more of robotic based applications. We have these solutions in our portfolio either inhouse or from our trusted OEMs. We are currently understanding the sustainable advantage which can be offered through these solutions rather than selling them as mere “equipments’. We have various ongoing discussions and engagements.

How does business in 2020 compared to previous years? What’s your strategy for succeeding in the current climate?

Owing to the global pandemic crisis, the overall industry and so our customers and suppliers have faced the challenges as priorities have shifted towards the “Important only” matters. Foremost challenge for all was to survive the situation. This has had an impact on the business results. However, we could stay close to 2019 results and in 2021 we expect a recovery better than Q4 of 2020. Our short-term strategy is to focus on our people, keep their morale high, invest in their trainings and skills development, focus on completing the ongoing projects, restructure the business plans and focus on the execution of new orders in 2020 which have been delayed due to lockdowns. Our overall business strategy is ready for 5 years and it involves quite aggressive activities through various solutions and services.

Can you tell us about any of recent customer contracts and how you helped the customer meet their challenges?

We have almost every customer case study as a unique one due to the challenges they faced and how the solution from SSI Schaefer helped them. But specifically, we would like to highlight about our most valued customer Amul Dairy which has chosen SSI Schaefer over others to build their most advanced automated cheese storage warehouse. This has approx. 4000 pallet positions. The goals to be achieved in this project were lowest footprint, optimal civil investment and minimal manual involvement.

What’s the latest news from your company?

SSI SCHAEFER joins the “50 Sustainability and Climate Leaders” initiative, to rai se a voice for sustainable, economical, and future-proof material handling solutions. #Think Tomorrow A race we can win – this is the pinnacle of climate conscious companies participating in the 50 Sustainability and Climate Leaders initiative. The initiative, which aims to leverage innovation and sustainable business models, gives a platform for making their contribution to achieving the United Nations 17 Sustainable Development Goals (UNSDG) global visibility https://www.ssi-schaefer.com/en-in/company/news/ssi-schaefer-joins-the-50-sustainability-and-climate-leaders-initiative-728180

Can you tell us about any areas where you’re currently making technical advances?

Staying ahead in technology has been at the core of SSI Schaefer. We are working towards deployment of more technologies which are latest. SSI Schaefer is committed to maintain its leadership in the market in the most technically advanced solutions. We are upgrading our IT, our customer service will employ CMMS (computerized maintenance management system), our solutions will have more and more “green technologies”, energy saving features and will be overall sustainable and environment friendly. We want to help our customers to achieve their sustainability goals.

Could you please share your views on Warehousing and Intralogistics Sector for our magazine readers?

Warehousing and Intralogistics sector will play a crucial role. The efficiency of the warehouses will decide the ultimate customer satisfaction. Hence companies will continue to explore to invest in the right technologies and solutions in their warehouses. Top warehousing leasing markets in India have witness a growth of more than 75% and most of the investment is coming from the institutional investors, developers and PEs. This sector is all set for a growth and all for good only. Ecommerce, retail & wholesale, pharmaceuticals, manufacturing and 3PL sector have displayed impressive trends in the warehousing and intralogistics. These sectors have impressive plans with more deployment of technologies, and this makes India a favorable market for business.

SSI Schaefer has all kinds of solutions from manual, semi-automated and fully automated solutions. Being a global company with its presence in 54 countries, SSI Schaefer has the largest diverse base of global customers. SSI Schaefer can bring in the best solutions as best practices being followed on the table for our customers. SSI Schaefer remains committed to serve our customers in India from all types of industries.

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